PROFESSIONAL EXPERIENCES

Footwear Designer | Veronica Beard | Aug 2022 - Present

• Support Senior Design Director in developing seasonal footwear concepts aligned with brand identity, creative vision, and merchandising strategy.

• Design women's footwear collections across Dress, Casual, Tailored, Weather and Sneaker categories, owning the process from initial concept through development and final execution.

• Led sneaker category growth, increasing penetration from 3% to 16% within one year.

• Create and manage tech packs for prototypes, including lasts, outsoles, and hardware, ensuring the accurate representation of design intent.

• Collaborate closely with Technicians to review technical drawings, blueprints, and construc- tion details while maintaining design intent and quality standards.

• Participate in and lead fit sessions, evaluating prototypes for fit, construction, and aesthetic integrity; communicate revisions internally and to oversea Technicians.

• Contribute to seasonal concept boards, material selection, hardware, finishes, and color direction.

• Research market trends, materials, competitive landscapes, translating insights into brand appropriate designs.

• Collaborate with Sustainability Team to incorporate sustainable materials and components where applicable.

Associate Footwear Designer | American Exchange Group | Aug 2020 - July 2022

• Collaborated with Design Director to develop seasonal concepts, trends, color stories and material direction.

• Interpreted design trends into commercially viable designs aligned with pricing strategies and factory capabilities.

• Produced hand sketches and CADs, creating clear design communication tools for sales, development, and production.

• Created and maintained technical specifications, working directly with oversea factories to troubleshoot construction and development issues.

• Conducted sample reviews and fit evaluation in partnership with Production and Fit Technician to ensure quality and consistency.

• Maintained daily cross-functional communication with Merchandising, Sales, and Product Development team to meet buyer expectations and delivery timelines.

CAD/Graphic Designer & Fabric Coordinator | The Vanity Room | Jan 2018 - March 2020

• Developed seasonal CAD presentations and design decks, showcasing collections through curated color, material, and fabric stories.

• Executed 5+ CAD packages per month, supporting sales initiatives and market presentations.

• Elevated digital asset quality through advanced photo editing and retouching, enabling buyers to confidently place orders remotely.

• Played a key role in conceptual brand and website design for a new sub-brand, executing all visual content.

• Created organized, detailed fabric line sheets, improving clarity around material content, colorways, and quantities.

Watches & Accessories Designer | American Exchange Group | May 2016 - Jan 2018

• Designed CADs and tech packs for watches, jewelry, packaging,and display stands across men’s, women’s and kids’ categories.

• Managed tech packs, vendor communication, and quality control to ensure accurate execution within budget.

• Collaborated with buyers to develop seasonal product assortments aligned with trend direction and brand standards.

• Supported licensed brands including Jones NY, Adrienne Vittadini, Rocawear, Aldo, Justice, and Walmart.

SKILLS

CAD, Digital Design, & Hand Sketching

Programs :

• Adobe Illustrator, Indesign, Photoshop

• Microsoft Excel, Outlook, Powerpoint, Word

• Miro

• Procreate

EDUCATIONS

Degrees

• School of Visual Arts (SVA) | NYC | Bachelor’s Degree in Computer Art

2008-2013

Certificates

• Performance Athletic Footwear Certificate Program

  Fashion Institute of Technology (FIT) | NYC

  2021-2022

• Professional Development on Footwear Manufacturing Certificate Program

  Arsutoria, The Workshop School | Detroit

  Jan 2023