PROFESSIONAL EXPERIENCES

Associate Footwear Designer | Veronica Beard | Aug 2022 - Present

• Design women’s footwear collections, inclusive of Weather & Sneaker Categories, from hand-sketching to digital rendering in Procreate

• Drove sneaker category penetration growth from 3% to 16%, showing significant growth in a year.

• Create tech packs for prototypes and hardware, inclusive of building lasts, outsoles, and analyzing blueprints

• Conduct fit session ensuring prototypes meet expectations of design and quality

• Communicate with the Technicians, from both internal and oversea teams, and Production Development team to ensure design objectives are reflected in the creation and execution of each product

• Partner w. Senior Design Director to choose materials and colors each season to detail products and prepare CADs to present

• Collaborate w. Sustainability Team to spearhead to ensure each product is built with sustainable components

Associate Footwear Designer | American Exchange Group | Aug 2020 - July 2022

• Assist Design Director to choose trends, colors and materials each season

• Interpret design trends into products that fit within pricing strategy and production’s skill capacity

• Hand sketch collections and execute designs by preparing CADs of proposed products to be used for sales and production

• Daily communication w. Merchandiser and Sales team on development to ensure to meet the company’s standards and buyers’ needs

• Set up specs and work closely with oversea factories to troubleshoot any technical concerns

• Quality check samples with production team and fit technician from beginning to end of the buying process

CAD/Graphic Designer & Fabric Coordinator | The Vanity Room | Jan 2018 - March 2020

• Partner w. Creative Director to create new layouts every season & execute 5+ CAD packages per month, presenting collections in trending colors and fabrics to support the sales team to achieve monthly sales goals.

• Upgraded the quality of photo library with precise photo editing/retouching, as buyers were able to place orders without visiting the showroom.

• Lead in the conceptual website design of newly sub brand by creating and executing all the contents on the website, www.lightcodes.nyc

• Managed fabric allocation by communicating with the cutting room and the factories to ensure all materials are set in place for mass production

• Improved the visualization of the fabric line sheet with details in types, contents, colors, and quantities.

Watches & Accessories Designer | American Exchange Group | May 2016 - Jan 2018

• Designed CADs of men, women, & kid’s watches, bracelets, cuff rings, and necklaces, along with box packagings.

• Set up specification tech packs for license brand watches, bracelets, packaging, and display stands for Jones NY, Adrienne Vittadini, Rocawear, Aldo, Justice, and Walmart.

• Managed quality check by directly communicating with vendors to produce the best qualified products within the budget.

• Meetings with buyers to develop seasonal products that meet both their standards and trends that are currently active in the market.

SKILLS

CAD, Digital Design, & Hand Sketching

Programs :

• Adobe Illustrator, Indesign, Photoshop

• Microsoft Excel, Outlook, Powerpoint, Word

• Miro

• Procreate

EDUCATIONS

Degrees

• School of Visual Arts (SVA) | NYC | Bachelor’s Degree in Computer Art

2008-2013

Certificates

• Performance Athletic Footwear Certificate Program

  Fashion Institute of Technology (FIT) | NYC

  2021-2022

• Professional Development on Footwear Manufacturing Certificate Program

  Arsutoria, The Workshop School | Detroit

  Jan 2023